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Case study · Boardroom Strategy

Your succession plan looks perfect, but only 51% of the next generation knows it exists

Two family food makers: one lost value at every unplanned handover, one handed over while its founder could still coach. What Romanian owners can learn.

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The engagement

Sector
Family-owned food manufacturing and distribution
Size
Mid-size to large, publicly listed
Market
Romania and Sri Lanka
Commissioned by
Not commissioned: a market case read from public sources

If your successor learns the plan the day you leave, you have no plan. Name the critical roles, assess who is ready, tell them, and hand over while you can still correct the choice.

The benchmark: what a large buyer expects of its suppliers

In November 2020 Marks & Spencer published Systems for Success, a reference guide for the companies that supply its food. Many of those suppliers are family firms. Its talent management chapter grades a supplier on four levels. At the third level it expects a "process to identify workers with potential to progress", and it adds that the process "is well communicated". At the fourth, "'Grow your own' and 'Grow your successor' are embedded" and most roles are filled from inside.

Three lines in that standard carry most of the weight: potential is found by a process rather than by the owner's instinct; the people involved know the process exists; and successors are grown before the seat is empty. The two companies in this case show what happens on each side of those lines.

Show
TopicHarischandra Mills, Sri LankaCris-Tim, Romania
Find potential through a processNo process: the founder put little effort into developing a successorThe sons earned trust before they earned decisions; the company says it works on merit
Tell people the process existsThe current managing director has no named successor and no development planThe handover was public: the son became CEO in 2019 and the founder moved to a strategist role
Grow the successor before the seat is emptyTwo handovers came with a death, in 1985 and 1989The founder handed over while he was still there to advise
Separate ownership from managementNon-family chairmen from 1989 onwards; the family's part in running the business shrank over timeA 2025 stock-market listing: the founders keep 65.49%, and 34.48% trades freely

Harischandra Mills: three handovers and no plan

C. A. Harischandra founded the company in Matara, Sri Lanka, in 1943 as a rice mill. It now makes and distributes noodles, coffee, flours and soaps, has been listed on the Colombo Stock Exchange since 1983, and had 935 employees at the end of 2016. It is in its third generation. A case study published in IJRISS in January 2021 by C. H. Wijayasinghe, written with the managing director's permission, sets 34 years of annual-report figures against the company's leadership changes.

27points

Founder's death year

Fall in Harischandra's return on equity from 1984 (31.9%) to 1985, the year the founder died (4.9%).

Source: IJRISS, Wijayasinghe, 2021 · Jan 2021

11.9points

Second leader's death

Fall in return on equity from 1988 (19.03%) to 1989, the year his widow, the second managing director, died (7.14%).

Source: IJRISS, Wijayasinghe, 2021 · Jan 2021

935people

Employees

People employed by Harischandra Mills at the end of 2016.

Source: IJRISS, Wijayasinghe, 2021 · Jan 2021

Figure 1

Return on equity fell in both years a leader died

Harischandra Mills' return on equity each year, in %, 1982 to 2016, with the three leadership changes marked

Line chart over 1982, 1983, 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015, 2016, 1 series, unit %-10%0%10%20%30%40%19821989199620032016Founder diesSecond managing director diesGrandson becomes managing directorReturn on equity · 11.8%

Return on equity fell in both years a leader died
PeriodReturn on equity (%)Moment
198222.2
198321.13
198431.9
19854.9Founder dies
19864.85
198715.53
198819.03
19897.14Second managing director dies
199013.6
19918.72
199210.39
1993−2
199415.77
199520.45
19968.79
199717.7
199821.93
199923.36
200011.35Grandson becomes managing director
200121.98
200213.03
200310.99
200412.17
20058.63
200610.58
20077.75
20089.54
200915.71
201015.18
201112.48
201211.44
201310.14
201411.96
201513.44
201611.78

Source: IJRISS (Wijayasinghe), from Harischandra Mills annual reports · Jan 2021 · Published by the source, not measured by us.

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APA

Ascensi Management. (2026). Return on equity fell in both years a leader died [Figure 1]. In Your succession plan looks perfect, but only 51% of the next generation knows it exists. https://ascensi.ro/en/insights/cases/succession-plan-next-generation#figure-1 Data: IJRISS (Wijayasinghe), from Harischandra Mills annual reports, Jan 2021.

Chicago

Ascensi Management. “Return on equity fell in both years a leader died.” Figure 1 in Your succession plan looks perfect, but only 51% of the next generation knows it exists, 2026. https://ascensi.ro/en/insights/cases/succession-plan-next-generation#figure-1. Data: IJRISS (Wijayasinghe), from Harischandra Mills annual reports, Jan 2021.

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About this data

The paper's text gives 1982 as "-22.2%" while its own table gives 22.2%; we use the table. It reports 1993 as "-2%". The paper also names other causes of weak years: falling oil prices, a 1993 tax rise, the 2004 tsunami and drought.

The founder had four daughters and no son in the business, and he spent his attention on running the company rather than preparing someone to run it. When he died in 1985 there was no successor ready. His widow, Cornelia Harischandra, ran the company until her own death in 1989. A non-family chairman then led the board until 2005, and the founder's grandson has been managing director since 2000. The author's conclusion is direct: "Most of the succession gaps were followed with the performance failures of the business." The current managing director, the paper adds, "has no clear view on future successors and no plans set so far to develop potential successors."

Figure 2

The founder's era earned the most, and no later era came close

Average yearly return on equity, in %, in each period of Harischandra's leadership

Bar chart, 4 categories, unit %Founder, 1982–8520.0%Non-family chairman, 1990–9913.9%Grandson as managing director, 2000–1612.2%Founder's widow, 1986–8911.6%
The founder's era earned the most, and no later era came close
ItemValue (%)
Founder, 1982–8520.03
Non-family chairman, 1990–9913.87
Grandson as managing director, 2000–1612.24
Founder's widow, 1986–8911.64

Source: IJRISS (Wijayasinghe), from Harischandra Mills annual reports · Jan 2021 · Published by the source, not measured by us.

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Ascensi Management. (2026). The founder's era earned the most, and no later era came close [Figure 2]. In Your succession plan looks perfect, but only 51% of the next generation knows it exists. https://ascensi.ro/en/insights/cases/succession-plan-next-generation#figure-2 Data: IJRISS (Wijayasinghe), from Harischandra Mills annual reports, Jan 2021.

Chicago

Ascensi Management. “The founder's era earned the most, and no later era came close.” Figure 2 in Your succession plan looks perfect, but only 51% of the next generation knows it exists, 2026. https://ascensi.ro/en/insights/cases/succession-plan-next-generation#figure-2. Data: IJRISS (Wijayasinghe), from Harischandra Mills annual reports, Jan 2021.

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About this data

Each figure is the plain average of that period's yearly return on equity. The founder's period starts in 1982 because the paper's data starts there.

The paper gives the grandson's period an average of 12.13%; recalculated from its own table, 2000 to 2016 averages 12.24%. The paper also calls this period "the second generation", although the grandson is the third. The founder's and widow's averages (20.03% and 11.64%) match the table exactly.

A fall in the year a leader dies is a coincidence in time, not proof of cause. The paper's case rests on the pattern repeating across three handovers.

Cris-Tim: a handover made while the founder was still there

Radu and Cristina Timiș opened Cris-Tim in 1992 as a shop of ten square metres. It grew into the largest family-owned company in Romania's meat industry, making and distributing cured meats and ready meals. Its first attempt to bring in outside leaders failed. In 2009 the founder dismissed a second executive team within two months, saying "they did not share the vision, the ideas, the pace and style" of the company, and the two founders took the operation back.

The next handover went to the family, and it was made while the founder was alive and active. At the end of October 2019 Radu Timiș Jr. became chief executive, and his father stepped down to remain involved as a strategist. The sons had to earn the role. "If you don't earn trust, you can't get into the family business," Radu Timiș Jr. told a Revista Biz panel in November 2024, adding: "We operate purely on merit."

“I handed it over to the boys, aged 24 and 26, without knowing exactly what they were capable of.”

Radu Timiș, Co-founder, Cris-Tim

Translated from the original

Source: revistabiz.ro

Figure 3

Cris-Tim moved from founder control to a listed family company in 33 years

Key events in Cris-Tim's leadership and ownership, by year

Timeline, 4 milestones, unit yearFounded by Radu and Cristina TimișA ten-square-metre shop1992Outside executive teams dismissedFounders take theoperation back2009Radu Timiș Jr. becomes CEOFounder stays on as strategist2019Listed on the Bucharest Stock ExchangeFounders keep 65.49%2025Year →
Cris-Tim moved from founder control to a listed family company in 33 years
ItemStart (year)Note
Founded by Radu and Cristina Timiș1,992A ten-square-metre shop
Outside executive teams dismissed2,009Founders take the operation back
Radu Timiș Jr. becomes CEO2,019Founder stays on as strategist
Listed on the Bucharest Stock Exchange2,025Founders keep 65.49%

Source: Ziarul Financiar · Dec 2025; ZF English · Aug 2009; Euromeat News · Nov 2019; Bucharest Stock Exchange · Nov 2025 · Published by the source, not measured by us.

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Ascensi Management. (2026). Cris-Tim moved from founder control to a listed family company in 33 years [Figure 3]. In Your succession plan looks perfect, but only 51% of the next generation knows it exists. https://ascensi.ro/en/insights/cases/succession-plan-next-generation#figure-3 Data: Ziarul Financiar, Dec 2025; ZF English, Aug 2009; Euromeat News, Nov 2019; Bucharest Stock Exchange, Nov 2025.

Chicago

Ascensi Management. “Cris-Tim moved from founder control to a listed family company in 33 years.” Figure 3 in Your succession plan looks perfect, but only 51% of the next generation knows it exists, 2026. https://ascensi.ro/en/insights/cases/succession-plan-next-generation#figure-3. Data: Ziarul Financiar, Dec 2025; ZF English, Aug 2009; Euromeat News, Nov 2019; Bucharest Stock Exchange, Nov 2025.

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About this data

The Euromeat News article shows no year on the page; 2019 follows from its own text, which treats Anuga 2019 as past and 2020 as the year ahead.

1.12bn lei

2024 revenue

Cris-Tim's revenue in 2024, the last full year before its listing.

Source: Ziarul Financiar, 2025 · Dec 2025

454.35m lei

Listing raised

Value of Cris-Tim Family Holding's share offering, which started trading on 26 November 2025.

Source: Bucharest Stock Exchange, 2025 · Nov 2025

65.49%

Family stake kept

Share of Cris-Tim Family Holding the two founders still hold after the listing.

Source: Bucharest Stock Exchange, 2025 · Nov 2025

Cris-Tim publishes no measure tied to the handover itself, and its growth and listing have many causes. We do not claim the handover produced them. Whether the company has a written succession plan for the next generation is not public.

Insight

Harischandra's sharpest one-year fall in return on equity, 27 points, came in the year its founder died; another came when his widow died, and a third, of 12 points, in 2000, the year the grandson took over. Across 200 listed family companies, McKinsey finds that shareholder returns fall by 5.7 percentage points on average in the five years after a change of chief executive. Read together, these suggest a handover costs value by default, and the cost is highest when the handover is forced by a death rather than prepared. Cris-Tim took that risk earlier and on its own terms: the founder handed over while he could still watch the result and change course.

5.7points

Returns lost

Average fall in total shareholder return in the five years after a CEO change, across 200 listed family companies, 2000 to 2020.

Source: McKinsey, 2026 · Feb 2026

39%

Non-family CEO wins

Share of handovers to a non-family chief executive that created value, in the same McKinsey sample.

Source: McKinsey, 2026 · Feb 2026

29%

Family CEO wins

Share of handovers to a family chief executive that created value, in the same McKinsey sample.

Source: McKinsey, 2026 · Feb 2026

Romania: a first-generation economy that runs succession on trust

Most Romanian family companies have never passed from one generation to the next, as PwC Romania notes. In Central and Eastern Europe, 64% of family businesses are still led by their first generation, against 32% worldwide, according to PwC's 2024 CEE NextGen survey, citing its 2023 family business survey. PwC Romania's Mihai Anița put it plainly: Romania's family business ecosystem "is still young, having been founded less than 35 years ago" (Economedia, translated). An earlier EY barometer found that only one in five Romanian family firms with revenue above €1 million had reached the second generation. That survey dates from 2017, so treat the figure as directional.

The headline number comes from the people who are meant to take over. Of 179 next-generation family members surveyed across the region, only 51% know a succession plan exists in their family's business. Another 41% say there is no plan, and 8% do not know. PwC adds that 15% were not involved in drawing up the plan.

Figure 4

Almost half of the next generation knows of no succession plan

What next-generation family members in Central and Eastern Europe say about a succession plan in their family business; each square is one in a hundred

Almost half of the next generation knows of no succession plan. Aware of a plan 51%, No plan in place 41%, Don't know if there is one 8%.

Almost half of the next generation knows of no succession plan
CategoryValueShareCells
Aware of a plan51%51%51
No plan in place41%41%41
Don't know if there is one8%8%8
Waffle chart of 100 squares, 3 parts, unit %51%Aware of a plan41%No plan in place8%Don't know if there is one
Almost half of the next generation knows of no succession plan
ItemValue (%)
Aware of a plan51
No plan in place41
Don't know if there is one8

Source: PwC Global NextGen Survey 2024, CEE edition · Apr 2024 · Published by the source, not measured by us.

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APA

Ascensi Management. (2026). Almost half of the next generation knows of no succession plan [Figure 4]. In Your succession plan looks perfect, but only 51% of the next generation knows it exists. https://ascensi.ro/en/insights/cases/succession-plan-next-generation#figure-4 Data: PwC Global NextGen Survey 2024, CEE edition, Apr 2024.

Chicago

Ascensi Management. “Almost half of the next generation knows of no succession plan.” Figure 4 in Your succession plan looks perfect, but only 51% of the next generation knows it exists, 2026. https://ascensi.ro/en/insights/cases/succession-plan-next-generation#figure-4. Data: PwC Global NextGen Survey 2024, CEE edition, Apr 2024.

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About this data

179 interviews in 11 CEE countries, Romania included, from November 2023 to January 2024. PwC does not publish a Romania-only figure; Economedia reports the sample as 180.

Where Romanian companies do plan, they plan on trust. PwC's 2023 survey concluded that succession in Romania rests "rather on the base of trust than formal rules" (Romania Insider). Romanian family firms have fewer written rules than their peers: 39% have a shareholder agreement and 12% a will, according to the PwC Romania report and its coverage.

Figure 5

Romanian family firms have fewer written rules for the future than their peers

Share of family businesses with at least one formal arrangement for the company's future (shareholder agreement, dividend policy, emergency procedure or will), in %

Bar chart, 3 categories, unit %Global81%Central and Eastern Europe69%Romania63%
Romanian family firms have fewer written rules for the future than their peers
ItemValue (%)
Global81
Central and Eastern Europe69
Romania63

Source: PwC Global Family Business Survey 2023, via Romania Insider · May 2023; PwC Romania · Mar 2023 · Published by the source, not measured by us.

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Cite

APA

Ascensi Management. (2026). Romanian family firms have fewer written rules for the future than their peers [Figure 5]. In Your succession plan looks perfect, but only 51% of the next generation knows it exists. https://ascensi.ro/en/insights/cases/succession-plan-next-generation#figure-5 Data: PwC Global Family Business Survey 2023, via Romania Insider, May 2023; PwC Romania, Mar 2023.

Chicago

Ascensi Management. “Romanian family firms have fewer written rules for the future than their peers.” Figure 5 in Your succession plan looks perfect, but only 51% of the next generation knows it exists, 2026. https://ascensi.ro/en/insights/cases/succession-plan-next-generation#figure-5. Data: PwC Global Family Business Survey 2023, via Romania Insider, May 2023; PwC Romania, Mar 2023.

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About this data

PwC Romania's own report describes the Romanian figure as "two-thirds"; Romania Insider reports 63%. We chart the more precise figure.

The mistakes we see repeated

Put these sources side by side and the same six mistakes come up: in the PwC and EY surveys, in EY Romania's 2026 analysis in Capital, and in the two cases above. In the 2017 EY barometer the owners kept succession to themselves in 78% of Romanian firms, against 5% where the board held it; PwC found 30% of Romanian family boards are family-only.

  • The plan lives in the founder's head

    Succession rests on trust rather than written rules, and only 12% of Romanian family firms have a will.

  • The successor is the last to know

    Half of the next generation knows of no plan, and some who do were never asked to help shape it.

  • The handover waits for a crisis

    A death or an illness forces the change, as it did twice at Harischandra, when nobody has been prepared.

  • The owner decides alone

    No board or outside voice tests the choice, so it is never challenged before it is made.

  • Birth stands in for readiness

    Being the founder's child is treated as a qualification instead of a starting point to be tested.

  • Tax and legal transfer come last

    Shares, property and wills are left until the handover, when the estate is most exposed.

“Being born into a certain family does not give you the right to run a business.”

Corneliu Bodea, CEO, Adrem

Translated from the original

Source: revistabiz.ro

“It will be a long time before our children take over the running of the company. I remember that one of the managers reacted negatively to their arrival in the company.”

Felix Pătrășcanu, Co-founder, FAN Courier

Translated from the original

Source: wall-street.ro

The FAN Courier example points to a cost the surveys miss. When the next generation arrives without an explained plan, managers fill the silence with their own reading of what it means for them.

What a working plan looks like

The method is well documented, and it is the same whether the successor is a daughter, a son or a hired chief executive. The CIPD defines succession planning as "identifying and growing talent to fill business-critical positions in the future", and says transparency is key to how potential successors are judged. The University of California's workforce plan shows the larger cycle: set the direction, compare the skills you have with the skills you will need, act on the gaps, and review every year.

  1. Start from the strategy. Decide what the company must be able to do in five to ten years, then which leaders that will take (Korn Ferry).
  2. Name the critical roles. Rate each role on its impact, how scarce its skills are and how hard it would be to fill. This is the work of our Role-to-Value Alignment.
  3. Assess who could fill them, on evidence. Keep performance and potential separate and rate readiness: ready now, in one to two years, or in three to five. Aim for at least two named successors per critical role (Chronus). Korn Ferry's advice is "Don't default to favorites". This is the work of our Talent Mapping.
  4. Tell them, and agree a development plan. Confirm the person wants the role before naming them (Atlassian), and give them real responsibility to prove it, as Cris-Tim did.
  5. Hand over while you are still there. Set a date, keep the outgoing leader as an adviser with a defined role, and give the board the final review.
  6. Review it every year. Review the plan alongside the strategy, track how many critical roles have a ready successor, and update it after any resignation or reorganisation. Our HR Strategy Advisory ties these steps into one plan the board owns.

A plan the successor has never seen is a wish, not a plan.

Checklist

Signs your succession plan exists only on paper

Score
  • List the critical roles

    Write down the few roles the company could not run without for three months.

  • Rate readiness on evidence

    Assess two candidates per role and give each a readiness date.

  • Tell them and the board

    Agree development plans with the successors and a review date with the board.

Before and after: the cost of an unplanned handover

The case's measured result is a cost, not a gain. At Harischandra Mills, return on equity fell from 31.9% to 4.9% in the year the founder died, and from 19.03% to 7.14% in the year his widow died, both times with no one prepared to take over.

Both figures come from the company's annual reports as published in the IJRISS case study. We have not audited them.

Sources

  1. Systems for Success: a sustainability reference guide for M&S Food suppliers, Marks & Spencer, Nov 2020
  2. C. H. Wijayasinghe, Succession planning and success in family-owned business enterprise: a case study (Harischandra Mills PLC), IJRISS, Jan 2021
  3. Passing the baton: creating value through CEO succession at family businesses, McKinsey & Company, Feb 2026
  4. PwC Global NextGen Survey 2024, CEE edition, PwC, Apr 2024
  5. Raport PwC: peste două treimi dintre afacerile de familie din ECE sunt conduse de fondatori, Economedia, May 2024
  6. Family Business Survey 2023: raport România, PwC Romania, Mar 2023
  7. PwC survey: family businesses are developed based on trust rather than rules in Romania, Romania Insider, May 2023
  8. EY: una din cinci afaceri românești de familie de peste un milion de euro a trecut la a doua generație, Mediafax, Mar 2017
  9. EY România: România trebuie să adopte planuri de succesiune și structuri moderne de guvernanță, Capital, Mar 2026
  10. Cris-Tim, 33 de ani de istorie, a rămas afacere de familie, Ziarul Financiar, Dec 2025
  11. CrisTim fires second executive team in two months, ZF English, Aug 2009
  12. New CEO, new plans for Romanian producer Cris-Tim, Euromeat News, Nov 2019
  13. Prima zi de tranzacționare CFH la BVB, Bucharest Stock Exchange, Nov 2025
  14. Zilele Biz 2024: cum se consolidează dinastiile de business și rolul meritocrației, Revista Biz, Nov 2024
  15. Fondatorii FAN Courier: principalul asset al companiei este înțelegerea dintre noi trei, Wall-Street.ro, Mar 2026
  16. Succession planning factsheet, CIPD, Dec 2025
  17. Leadership succession explainer, Korn Ferry, May 2025
  18. A manager's ultimate guide to effective succession planning, Atlassian, Jan 2025
  19. Succession planning guide (page undated; accessed 1 November 2026), Chronus, Nov 2026
  20. Workforce plan, phases 1 to 5, 2019-20 to 2021-22, University of California Office of the President, Nov 2019
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Growth hides its own cost until it starts to bite. Organizational Diagnosis, Role-to-Value Alignment, Talent Mapping and Talent Assessment, joined into one diagnosis of what your organization is losing, with the fixes ranked by what they are worth and how seamlessly they can be implemented.

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